Unique by nature
Bordeaux is about tradition, but it is also about innovation. Bordeaux produces great growths, but it also produces unexpected cuvées. Bordeaux comes in red, but it also comes in a variety of styles… That’s right, Bordeaux wines are all different yet equally remarkable!
These unique characteristics feed into our brand-new advertising campaign, designed by, for and with industry professionals: a tale which reveals the powerful collective energy that steers our wines, through the people who make them, the multitude of terroirs they love, and their commitments towards sustainable viticulture and responsible consumption. This living culture is offered to all epicureans though our original motto:
“Join the Bordeaux Crew”
波爾多是傳統的傳承，亦是創新的代表。波爾多不但出產偉大的列級美酒，亦有生產讓人驚艷的精品特釀。波爾多不僅有紅酒，還有眾多不同風格的葡萄酒…
沒錯，波爾多葡萄酒風格多樣，但同樣叫人嘆為觀止！
這些獨有特色匯集於我們這個全新的推廣項目，由業界人士設計、為業界人士設計、並與業界人士共同合作：這是一個故事，透過製作美酒的人們、他們熱愛的萬千風土、以及他們對可持續葡萄種植及負責任消費的承諾，揭示引領我們的葡萄酒的強大集體力量。這個生生不息的文化，通過我們的座右銘傳遞予所有饕客：
「一齊，波爾多 」
The many faces of
Bordeaux Crew
Here there are no actors,
just the real-life faces behind the bottles
Our new film brings together all those who help to promote Bordeaux wines. Whether they are winegrowers, negociants, wine retailers, restaurant owners, sommeliers, chefs or bartenders, all are real, local industry professionals captured in their natural environment, across the diverse landscapes of the Gironde region.
Because who better than our winegrowers, negociants and brokers – a real melting pot of personalities and characters – to highlight just how much our wines are in a process of perpetual renewal? Their combined presence invites Bordeaux Lovers from around the world to come together over our diverse wines.
Sharing is at the heart and soul of Bordeaux Crew!
A whole universe of wine(s) to explore
Unique and multifaceted, Bordeaux wines are the epitome of these encounters: an unprecedented richness which unveils itself through new posters and advertising campaigns.
Each group of appellations has its own visual showcasing its identity, its strengths and its differences with pride and passion, resulting in the creation of a saga embodied and rooted in each of our terroirs!
THE TERROIR
On top of all of this, Alsace is one of the most geologically diverse regions in the world, offering 13 distinct soil types from 8 mother rocks. This means that producers have the ability to get their hands dirty and match the seven main varieties to the best terroir, creating combinations that are truly unique and specific to an individual vineyard plot.
Turned towards the future
Bordeaux wines draw on their heritage in a bid to constantly reinvent themselves. Driven by the powerful creative energy of those who promote them, they tell their stories here and now. (Re)discover them
Join The Bordeaux Crew
THE ADAPTABILITY OF THE REGION
The energy that drives our community is contagious. Getting together, discovering, discussing, always bustling and breaking away from conventions: Bordeaux Crew never stops!
Their favourite meeting places? The Bordeaux vineyards, cellars and restaurants, not forgetting social media!
Bordeaux Lovers from around the world share their many tips, unique events, incredible encounters and original tastings that do away with received ideas.
So what are you waiting for? Come and join us!
#JointheBDXcrew
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